{"passport":{"slug":"generative-ads-model-gem","display_name":"Generative Ads Model (GEM)","model_type":"multimodal","parameter_count":null,"context_window":null,"claimed_developer":"Meta","confirmed_developer":"Meta","developer_confirmed_at":"2025-11-10T00:00:00+00:00","developer_source":"Confirmed via https://engineering.fb.com/2025/11/10/ml-applications/metas-generative-ads-model-gem-the-central-brain-accelerating-ads-recommendation-ai-innovation/","first_appeared_at":"2026-03-05T06:33:00.282408+00:00","first_appeared_on":"rss_pipeline","status":"confirmed","availability":null,"deployment_status":"not_deployed","availability_scope":null,"gate":3,"eu_ai_act":"GPAI","regulatory_status":{"eu_ai_act":"GPAI"},"open_source":false,"weights_available":false,"license":null,"provenance_chain":[],"parent_model":null,"model_family":null,"superseded_by":null,"supersedes":[],"recommended_replacement":null,"product_links":null},"events":[{"event_type":"first_appearance","event_date":"2026-03-05T06:33:00.282408+00:00","title":"First recorded in AI news","detail":"Meta has released a new Generative Ads Model (GEM) to accelerate ads recommendation AI innovation. GEM serves as the central brain for Meta's ads recommendation system, powering more personalized and effective ad experiences.","source_url":"https://news.google.com/rss/articles/CBMi4wFBVV95cUxPM3dkTng1MTF2MnUzODd5azYwUzlZbDQwaFFMTkt1TmpSM2YzQ2JMYlliblpYd0dRZXNDSXVndktvc1VJUDMyOG83eVdYN3NQT2tJTFF5MDBFY3BQWUZmUnBkLVJiOEluN1hCeWZxSkpER2RwdXc1ZVVIcW1waXhDal9jN0cyZy11b2ZPQWs1d2lNVVp2NG9yYnJYbzBZZno0LW55YTFBNGt3dngwMTRNZWNGbjlzb1BXclBXeEMtUExrbElCN0tuSkYyc0tibHgxcGZiSGNVTWhsbVFwaUZwbkxDWQ?oc=5","source_name":"Meta AI News"}],"delta":{"days_unattributed":null,"claimed_developer":"Meta","confirmed_developer":"Meta","match":true}}