Generative Ads Model (GEM) — EchtRaaW Passport

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Generative Ads Model (GEM)

Meta · Multimodal model · Registered 2026-03-05

IDENTITY

Developer

Meta

Confirmed by

Confirmed via https://engineering.fb.com/2025/11/10/ml-applications/metas-generative-ads-model-gem-the-central-brain-accelerating-ads-recommendation-ai-innovation/

First registered

2026-03-05 (rss_pipeline)

Developer confirmed

2025-11-10

Gate

PROVENANCE COMPLETE

PROVENANCE

Claimed developer

Meta

Confirmed developer

Meta

Delta

— · match confirmed

EU COMPLIANCE

AI Act

GPAI ⓘ

PASSPORT FIELDS

Model type

Multimodal

Parameters

Undisclosed

Context window

Unknown

Open source

No

Weights available

No

License

—

PROVENANCE TIMELINE

2026-03-05

First recorded in AI news

Source: Meta AI News · https://news.google.com/rss/articles/CBMi4wFBVV95cUxPM3dkTng1MTF2MnUzODd5azYwUzlZbDQwaFFMTkt1TmpSM2YzQ2JMYlliblpYd0dRZXNDSXVndktvc1VJUDMyOG83eVdYN3NQT2tJTFF5MDBFY3BQWUZmUnBkLVJiOEluN1hCeWZxSkpER2RwdXc1ZVVIcW1waXhDal9jN0cyZy11b2ZPQWs1d2lNVVp2NG9yYnJYbzBZZno0LW55YTFBNGt3dngwMTRNZWNGbjlzb1BXclBXeEMtUExrbElCN0tuSkYyc0tibHgxcGZiSGNVTWhsbVFwaUZwbkxDWQ?oc=5